Dove thinks all girls are beautiful

I think all parents worry about their children’s future: Will they do well in school? Will they find true friends? Will they continue to be happy? I know I worry about these things and so much more for all three of my kids. But when you have daughters I think you have extra concerns about their own self-image, self-worth and perceptions.

I know my two girls are still young (3 and 7 years old) but that doesn’t mean that image concerns aren’t relevant. Recently I’ve noticed the effect media, friends, outside influences, heck, even myself, have had on my daughter’s perception of women and herself in particular. I think that’s one reason I’m such a big fan of Dove’s Self Esteem program. Every time you purchase a Dove beauty product a portion of that sale goes toward the Dove Self Esteem fund

Dove Self Esteem Fund

The program is designed to educate and inspire girls and young woman about a broader more realistic definition of beauty. The Dove Self Esteem Fund is a global project supporting a local charitable organization that fosters self-esteem. In the United States funds support uniquely ME! a partnership with Girl Scouts of the USA that helps build self-confidence in girls age 8-17. In Canada funds support the National Eating Disorder Information Center. And there are other worldwide programs. Since 2005 the brand has reached over 3.5 million girls globally and the mission for 2010 is to reach 5 million girls.

You Can Help

Next time you purchase a Dove beauty product, visit Dove’s site to enter your UPC code. Dove will donate $1 for each US household who enters a UPC code and you can choose one of three charities to direct the funds towards: Girl Scouts, Boys and Girls Clubs of America, or  Girls Inc. Be sure to enter your purchase before December 15, 2009 (valid for US residents only).

Thank You for Making a Difference

Dove understands that it’s because of you that the Dove Self-Esteem program has been able to make a difference in so many young girls lives. As a thank you they have given me a wonderful gift basket to offer to you. Share how you encourage self-esteem to the girls in your life, whether it’s your daughter or niece or grand-daughter.

For example: I take pictures of my girls and print them out for display so they and everyone else can see how beautiful they are as themselves.

Your story may inspire someone else and you could win a Dove gift basket consisting of one (1) Dove bathrobe, one (1) bottle of Dove Bodywash, two (2) ‘True You’ mother/daughter workbooks and one (1) Dove Bodymist. Contest is open to Canada and the United States. And with all the great woman out there I’m sure there are many self-esteen ideas and stories to share. But be sure to share your story by December 18, 2009. I’ll pick a name randomly after that.

If you have young girls in your life, make sure to visit Dove’s Self-Esteem program tools page. There you’ll be able to download a copy of the True You workbook, take a self-esteem quiz, try your hand at being a magazine editor and more.

I am participating in the Dove ‘Thank you for making a difference’ campaign and will be receiving Dove products along with copies of the True You workbook as a thank you for my participating post.

2 responses to this post.

  1. Posted by Lorraine on December 17, 2009 at 3:24 pm

    I support my girls ideas. I feel they have the right to explore and express their thoughts without being confronted or devalued for thinking differently. My girls are great individuals and I hope they will always feel comfortable in their skins and interact with others in a confident and truthful manner. With the magazines and television pushing weird, over sexualized content I am always asking them questions about what they are seeing in commercials and if they believe by using this or that they will look younger, better, be more popular. Hopefully they will see through the big sell and know what matters.


  2. Posted by Lesia Huk on December 18, 2009 at 1:04 pm

    I’m never too busy for my daughter even when she asks me endless times to “come and see”. Whatever she does is always interesting and an accomplishment deserving of my time and praise. I never say – “what is wrong with you” and “you always/never do that”. I never use words that destroy, devalue or negate her in any way. My daughter is smart, beautiful, special, loved and I tell her everyday in different ways, verbally, in a hug, in a note tucked in her lunch and in our chats at the end of the day that we have in bed. My hope is like every mom’s that she will grow to be a strong self-confident woman.


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